For media buying agencies
Agency Root gives a media buying agency one branded app that keeps pass-through media spend apart from service revenue, tracks collections, and shows the margin on each client.
The problem
What you get
Media spend can be included or left out of each client's profitability, because many agencies pass media through without treating it as service revenue. Client profitability then shows the margin on your own work. Included in Agency Growth and Agency Scale.
The financial dashboard tracks collections and outstanding amounts separately from recognized revenue, so profit on paper is never confused with cash. Included in Agency Growth and Agency Scale.
Generate invoices from an accepted quotation and record payments, including partial ones. The client's finance contact can see invoices and payment status. Included in Agency Growth and Agency Scale.
The company calendar holds campaigns and deadlines next to meetings and leave. Campaign client reports are published to the client's workspace.
Questions
You decide per client. Media spend can be included or left out of a client's profitability.